Video sharing sites enhance creative culture

Funny Video based on the "Leave Britney Alone".

This video is obviously a parody video about Chris Crocker. And I think things like this would happen again and again on the internet since it is a phenomenon that people keep copying from some hit Internet figures. According to Marek, "the first video that gained their reputation was an unintentional surprise hit. However, the internet celebrities tend to copy the successful formula of their first hit to maintain their reputation and to commercialize their success into real world earnings." (Creativity meets Circulation, Roman Marek, 2009)

I think this shows that these video sharing sites can enhance creativity since the netizens is a mass group of people who can create and react immediately to some hits on the net. Let see another  creative example:

This is another parody video in responses to "Leave Britney Alone" And according to Marek, this is a kind of "collective creativity" that can specifically shown in those video sharing sites.